Maison Martin Margiela
In 1988, Martin Margiela founded his label 'Maison Martin Margiela' and began making waves in the fashion community almost immediately. From the first show in 1988 till his departure in 2008, the designer put out avant-garde looks season after season, with shows that often conveyed messages that went beyond the clothes themselves. Oddities of MMM shows included obscuring models' faces, so as to draw attention to the clothing itself, to the often unconventional choice of venues that brought viewers out of their comfort zones. In Margiela's own words, the style of MMM at the time was “a style of freedom”, with the designer and brand charting their own paths, while still remaining in the realm of high fashion. This uncompromising expression of original ideas and unique twists on classic garments defined the early years of the label.